About us
Diana Jamison
When you step into When Ordinary Won’t Do (WOWD), get ready for an extraordinary experience. Diana Jamison, the fashionista and owner, has curated the best fashion for women of a certain age. Her carefully selected items cater to those who demand comfort, style, and a bit of uniqueness in their wardrobe. Diana seeks out fashions created by women and family-owned businesses, companies concerned about their ecological footprint, fair trade business practices, and those who give back to the global community. The boutique is located in Kilmarnock, Virginia, and has become a popular destination for shoppers. If you and your friends are looking for a reason for a road trip, get in touch with Diana to plan a fun-filled day of exploring the area.
